Chosen in early 2022, Fraunhofer IZM is the proud representative of the Humboldthain Technology Park as one of the Zukunftsorte, the eleven locations in Berlin where the world of tomorrow is being forged today. Under the motto »Future is when the bees return«, two weeks in March were given over to the »Sens4Bee« project, with 146 citylight pillars and 237 public video stations broadcasting the message a full sixty times each day. The campaign was taken up on all social media channels and sparked a live debate across the Twitter community. This gave applied research its due presence alongside the more conventional adverts for products and services that litter the landmarks, traffic hubs, and public spaces of Germany’s capital.